Gain insight on communication strategies
Health plans continue to invest heavily in communication and analytic technologies to improve how they engage consumers. What’s surprising is that many firms lack coordination and visibility into their member interactions.
IDC Health Insights surveyed senior managers at 44 health plans, asking about the key drivers of consumer interactions today—up through 2015. This ground-breaking report uncovers the strengths, gaps and pain points of customer communications, and highlights where organizations are making strides in digital migration and trigger-based marketing.
You’ll learn which technologies—including data management, predictive analytics, and multichannel platforms—can make a difference in satisfaction, and profits.
Free Report: IDC Communication Study—FREE
By downloading this report, you’ll discover findings from this year’s assessment across a wide array of health plans. You’ll learn what your competitors are doing to coordinate communications and effectively maximize member relations. And gain insights into how you can improve two way dialogs with your customers, decrease costs and eliminate redundant processes—thereby gaining an edge in rapidly evolving technology.